Rink
07-21-2004, 11:50 PM
<font size=4>DJS DEFENSIVE AT IPOD ASSAULT </font>
July 21, 2004 -- Apple's red-hot iPod digital music player is the latest rival to batter the radio business.
The iPod has become a radio station-in-a-pocket that pumps out thousands of songs, at random, from your very own personal hit parade.
No bad songs. No DJ chatter. No commercials.
And that's meant plenty of harm to radio stations already suffering from a stagnant ad market, dismal stock prices, bored listeners, and online competition.
The ability to go to iTunes.com, pay 99 cents for a song, and put it in your iPod — something that 3 million people have already done a total of 100 million times — can't be good for radio, which has already seen listening levels drop nearly 10 percent in the last five years.
Five years ago, 15.7 percent of all 18 to 24-year-olds were tuned into radio, on average, at any given moment. Last winter, it was down to 13.5 percent, according to Arbitron ratings data.
More on this Music Revolution that the 'Good Ole Boys' Cant stand (http://www.nypost.com/business/25421.htm)
July 21, 2004 -- Apple's red-hot iPod digital music player is the latest rival to batter the radio business.
The iPod has become a radio station-in-a-pocket that pumps out thousands of songs, at random, from your very own personal hit parade.
No bad songs. No DJ chatter. No commercials.
And that's meant plenty of harm to radio stations already suffering from a stagnant ad market, dismal stock prices, bored listeners, and online competition.
The ability to go to iTunes.com, pay 99 cents for a song, and put it in your iPod — something that 3 million people have already done a total of 100 million times — can't be good for radio, which has already seen listening levels drop nearly 10 percent in the last five years.
Five years ago, 15.7 percent of all 18 to 24-year-olds were tuned into radio, on average, at any given moment. Last winter, it was down to 13.5 percent, according to Arbitron ratings data.
More on this Music Revolution that the 'Good Ole Boys' Cant stand (http://www.nypost.com/business/25421.htm)