So where the bloody hell are you?

[DeclinetoState]

Britain's ad police relent after bloody campaign
Sat Mar 18, 2006 1:08 AM EThttp://i.today.reuters.com/images/spacer.gif

MELBOURNE (Reuters) - Australia said "bloody well done" on Saturday after Britain's television advertising regulator lifted a ban on an Australian tourism campaign centered on the slightly risqué phrase "bloody hell".

The Broadcasting Advertising Clearance Center had banned the ads from British television because of concerns over the campaign's use of the word "bloody" and ordered censored ads run in their place.

However Australian Tourism Minister Fran Bailey, who flew to London to save the campaign, said on Saturday the regulators had agreed the ads could go ahead in their original form.

"I am pleased that common sense prevailed and the regulators realized the campaign was intended to be cheeky, friendly and very Australian," Bailey told reporters.


More at http://today.reuters.com/news/newsArticle.aspx?type=worldNews&storyID=2006-03-18T060802Z_01_SYD151577_RTRUKOC_0_US-LEISURE-AUSTRALIA-ADS.xml&archived=False

Click on http://www.wherethebloodyhellareyou.com/ to see the ad.

[Crusader]

Thought it was rather amusing, as far as travel advertisements go.

[Popperite]

I saw the original version of that add, but I couln't make out what the girl was saying! Played it a couple of times! I now read it and understand for the first time. Could I be going slightly deaf, or do Australians just have an unintelligable accent? (Or might I have been distracted by the girl uttering the word??)