DesertFox
04-14-2006, 08:18 PM
W. Payne
Minneapolis Star-Tribune
11 Apr 06
It's a new spin on affinity-group marketing, a tactic usually associated with insurance or real estate sales: Now patients can find doctors or other health care providers of the same race, religion, or sexual orientation online.
In recent years websites have sprung up that list physicians who are black, Christian or "gay- or lesbian-friendly." The push to increase patient satisfaction and improve health care likely is driving the trend.
"We feel that with so many pressing medical issues for blacks, we need to make sure that our medical issues are attended to," said Salli Purnell, marketing director for BlackDoctorFinder.com, a website based in Norfolk, Va.
More (http://www.startribune.com/1244/story/364644.html)
Minneapolis Star-Tribune
11 Apr 06
It's a new spin on affinity-group marketing, a tactic usually associated with insurance or real estate sales: Now patients can find doctors or other health care providers of the same race, religion, or sexual orientation online.
In recent years websites have sprung up that list physicians who are black, Christian or "gay- or lesbian-friendly." The push to increase patient satisfaction and improve health care likely is driving the trend.
"We feel that with so many pressing medical issues for blacks, we need to make sure that our medical issues are attended to," said Salli Purnell, marketing director for BlackDoctorFinder.com, a website based in Norfolk, Va.
More (http://www.startribune.com/1244/story/364644.html)