oracle
05-03-2003, 07:06 AM
Sit and surf: MSN UK tests portable potty (http://news.com.com/2100-1041_3-999509.html)
By Joe Wilcox
Staff Writer, CNET News.com
May 2, 2003, 10:44 AM PT
How far will MSN go to get new subscribers? Apparently to the portable potty at your local summer concert or festival.
MSN UK is creating what Microsoft calls the world's first Internet outhouse, or iLoo, complete with flat-screen plasma display, wireless keyboard and broadband access. MSN UK spokesman Matthew Whittingham described the portable toilet as the first "WWW.C," referring to the term W.C., or water closet.
"This is another demonstration of Microsoft moving into new product areas to expand its revenue base," said IDC analyst Roger Kay.
The iLoo isn't Microsoft's first attempt at a festival-oriented public PC. "We've had the world's first-ever cyber park bench we launched two years ago," Whittingham said. Like iLoo, the park bench served up Internet access.
The portable lavatory is being tested and will debut at festivals around Great Britain this summer. Microsoft plans to build a single prototype MSN iLoo that will travel the festival circuit, and may build more if the response to the pioneering potty warrants it, Whittingham said.
MSN UK is negotiating with toilet paper manufacturers for special rolls with Web addresses, or URLs, printed on them.
"Reading in the loo, or the bog, is a traditional English pastime," said Jeremy Davies, an analyst with U.K.-based market researcher Context. "We've all seen the magazine racks, loo paper with jokes and cartoons on the walls in toilets up and down the land. You've got to hand it to the creative--and uniquely English--minds at Microsoft."
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Click here to read more (http://news.com.com/2100-1041_3-999509.html)
By Joe Wilcox
Staff Writer, CNET News.com
May 2, 2003, 10:44 AM PT
How far will MSN go to get new subscribers? Apparently to the portable potty at your local summer concert or festival.
MSN UK is creating what Microsoft calls the world's first Internet outhouse, or iLoo, complete with flat-screen plasma display, wireless keyboard and broadband access. MSN UK spokesman Matthew Whittingham described the portable toilet as the first "WWW.C," referring to the term W.C., or water closet.
"This is another demonstration of Microsoft moving into new product areas to expand its revenue base," said IDC analyst Roger Kay.
The iLoo isn't Microsoft's first attempt at a festival-oriented public PC. "We've had the world's first-ever cyber park bench we launched two years ago," Whittingham said. Like iLoo, the park bench served up Internet access.
The portable lavatory is being tested and will debut at festivals around Great Britain this summer. Microsoft plans to build a single prototype MSN iLoo that will travel the festival circuit, and may build more if the response to the pioneering potty warrants it, Whittingham said.
MSN UK is negotiating with toilet paper manufacturers for special rolls with Web addresses, or URLs, printed on them.
"Reading in the loo, or the bog, is a traditional English pastime," said Jeremy Davies, an analyst with U.K.-based market researcher Context. "We've all seen the magazine racks, loo paper with jokes and cartoons on the walls in toilets up and down the land. You've got to hand it to the creative--and uniquely English--minds at Microsoft."
...
Click here to read more (http://news.com.com/2100-1041_3-999509.html)